Snakes on a Blog’s Impact
Thursday, September 7th, 2006Has Snakes on a Plane killed the influence of blogs? PC Magazine investigates:
If such a tsunami of interest leads to just a trickle of real revenue in the movie business, what does this mean for other favored blog causes? Will the blogosphere still be able to bring down political chieftains? And what role will blogs play in the U.S. presidential elections? A real test will come up in this year’s midterm elections, where close races are the subject of endless blog debate and attempts to sway public opinion.
I’m not really sure people look at the issue in the right way. Let’s assume (and not everybody does) that Snakes on a Plane was a financial failure. But what was interesting about Snakes on a Plane’s online phenom was not that it was necessarily generating revenue (although, of course, New Line would have hoped that it was). What was interesting was the sheer impact that Snakes on a Plane has had on the general culture. Today, for example, in a law school ethics class, my teacher, a partner in a local law firm, mentioned how he was trying to find a way to tie Snakes on a Plane into his upcoming lecture plans.
I don’t see that happening with many other movies. There aren’t a lot of grad school teachers discussing Beerfest.
Maybe Snakes on a Plane was a financial failure, but it has had a wide reaching impact, and that’s something that most films don’t. Maybe the internet couldn’t coerce people to see a movie that they didn’t have any interest in seeing, but it certainly made them aware of it. 50 years from now, people will still remember Snakes on a Plane, but nobody will remember Beerfest.
Well, 20 years anyway.

