Guess who’s going to London?
Ok, it’s me.
I’ve been asked to give a presentation at Marketing 07, a marketing conference being held on June 11th and 12th in London. Here’s my blurb:
Brian, a first-year student at Georgetown University Law School, saw the title of proposed film “Snakes on a Plane” and turned it into blog. The blog turned into an internet phenomenon. Some of his blog statistics include: “I’ve been online for 90 days. I’ve had 265,000 visitors and posted 185 stories. There have been 770,000 requests for pages, and a staggering 18,100,000 requests for all files. I’ve transferred 375 gigabytes of data. There are currently 31 translations of “Snakes on a Plane” into foreign languages. I’ve been interviewed by TV crews. According to Google, SnakesOnABlog.com has appeared in 34 newspaper stories, been linked to by 521 blogs, and over 6,500 other webpages.
So what motivates bloggers? What are the keys to having a successful blog? How should companies respond to bloggers? What are the challenges for marketers and how much control should companies try to exert?
Also speaking at the conference is Lord Bell, who is a Lord. I have to admit, I think I’m outclassed: I’m not even a Duke or a Squire.
The real question is, what should I talk about? Anyone want to suggest a script for me? I have to come up with something that at least keeps me in competition with Lord Bell for best speaker.
First, congrats on making the conference. Good to see that people are still interested in what SOAP did for movies and marketing.
Second, I’d like to see a focus on copyright law and where companies can and should go with fan created content (a good tie-in to your new project). You can also discuss the topics provided in the bio-pic (blogger motivation, response to bloggers, etc.). This would be a good tie-in to the ATHF “bombs” in Boston and how bloggers responded vs. how police responded.
Beyond those topics, I can’t think of too much else.
TK