Snakes on a Blog
Snakes on a Premiere Report
August 21st, 2006 at 12:47 am

This is going to be long, please forgive me that:

I spent the last eight months of my life blogging about a film called Snakes on a Plane. I started my blog on a lark, hoping to get myself invited to the Hollywood premiere. I spent the eight months building towards the day I would walk down the red carpet in front of Grauman’s Chinese Theatre and pass through the big doors into the premiere. The free popcorn once I got inside was, admittedly, an afterthought.

I’ve spent the last few days uncoiling (ha) and traveling home to DC. I haven’t yet written up a description of what happened, but clearly it’s time.

I got to the theater early in the afternoon, around 5:30, to pick up tickets. After being rebuffed by security a few times (they REALLY didn’t care to listen to why I was trying to get past them), I was able to find Nicole from New Line and got myself onto the fringe of the red carpet. It was a little bit early so I picked up my tickets and left for a quick dinner with my friends (I was ultimately able to finagle three of them into the premiere: my girlfriend, Jon and New Yorker). We were joined at dinner by Jeff Rowland who ultimately would sit behind me during the film. On the way to dinner, I met Reba Mac, who had managed to get herself invited at the last minute (Jakob couldn’t go, so his father kindly offered her his tickets) and was VERY excited to be there.

After dinner at a closeby Italian restaurant, we returned for the official “red carpet” event. I arrived at 7:45 and was huddled into the group of bloggers who had been invited to interview people at Comic-Con and who had managed to make it to LA for the premiere. I was only with them briefly, however, for they were spirited away to talk to press and I was asked to wait behind. I stood around for a few minutes until Nicole came back to walk me through the red carpet.

Man, it was weird.

First they walked me down the red carpet for photographers. Admittedly, only about a third were interested in taking my picture. I was very VERY hurt. They took a lot of pictures of real celebrities, and one or two or three or four of me (the last two from Hutchins Photo):

9957956DoorFrame8202006115025PM.jpg 9957954DoorFrame8202006115039PM.jpg Finkelstein_Brian_8259small.jpg Finkelstein_Brian_7987small.jpg

After walking down the red carpet, I was shuttled to talk to a number of press people. Some of them were major, like the AP, Reuters and the LA Times. I don’t know who this guy worked for, but he had a hell of a mustache. Others were, uh, less major like JewReview.net and the guy with the turban and the sock puppet (I wish I had written down his website, I’m curious if he used any of my admittedly unfunny interview).

As I approached the end of the interview gauntlet, I saw DC Lugi (David Coyne) doing his own interviews. He watched me do my final interview (with the SoaP DVD people) and was inspired by my performance to go back and re-do his interview with them. I think he was parodying my enthusiastic interview - it’s an honor to be gently mocked by DC Lugi.

After finishing all the interviews I went back and watched the real celebrities coming in. I only got a few pictures of them, but I made sure to get a few blurry pictures of Samuel L. Jackson. The press was, understandably, a lot more interested in them.

Eventually I entered the big theater, grabbed a free popcorn and sat down inside. It’s a BIG theater, and it’s really nice. Red velvet, or whatever… I was assigned to a seat in the 5th row, which was a little bit close, but the chairs were designed to rock way back, so it wasn’t too bad. Anyway, it just meant I was closer to the action. I spoke briefly to a gentleman in an orange suit who was sitting behind me, as well as a woman that was sitting next to me who worked at American Airlines. She had managed to insert a section about Snakes on a Plane into their official training manual. She showed it to me. It was pretty cool.

At about 9:20, David Ellis came out to introduce the movie. Basically he started to thank people, then said screw it, and called for them to start the movie. The curtains pulled back and, for the first time in my life, the movie started without a single commercial or trailer. It was amazing.

The title came up, and people cheered.

People have described their experiences with audiences in the comments to previous posts and all I can say is that New Line was wise enough to invite enough bloggers and other fans to the premiere (through MySpace contests and other means) that people were genuinely excited to be there and knew when to cheer. It was raucous. My experience with the crowd mirrors that of people who went to packed houses on opening night.

And Snakes on a Plane was, of course, Snakes on a Plane. After nearly year of build up I have to say that the movie exceeded my expectations. It’s actually sad that because I had run this webpage, I knew what to expect. I knew about the various sex organ bitings, I had presumed the window shooting… a lot of what I saw was what I was expecting to see… and yet, it wasn’t boring. That was always the fear, from day one, that the movie might not be good OR bad, but dull. This movie, as you can tell from reading the hundreds of comments posted here in the last few days, was not dull. It had snakes, it had planes, it had Sam Jackson, it had swearing. It had, in short, everything we were looking for.

It was somewhat obvious where the new scenes had been added. It’s too bad the movie hadn’t been conceived as an R-rated feature from day 1, but that’s ok. We got it in the end. And so did Keenan’s fellow bodyguard.

Afterwards I went to a blogger afterparty. There was a nicer afterparty on a rooftop somewhere with the celebrities. Unfortunately, I wasn’t asked to hobnob at that one. Oh well, maybe next time. Then, eventually, I went home and, eventually, fell asleep.

It had been a very long ride to get to the premiere. After either months of work, I was pretty sleepy.

So, while some of you have asked to thank me:

snakes on a plane thanks

I would like to thank you. This whole experience wouldn’t have happened if it hadn’t been for everybody else who made this website functional. Your enthusiasm and your talents have made Snakes on a Plane what it is. I know that, New Line knows that, and from reading the newspapers the last few days, the rest of the world knows that. With the exception of one comic, I created no content. All I did was centralize what the rest of you were doing. While I can’t say thank you to all of you one by one, I can say thank you to you as a collective. This whole thing has been amazing, and everything you have done has been recognized for the truly new and unique accomplishment that it was. And, of course, it got me to the premiere. Thank you.

This was a fun ride, maybe we’ll do it again sometime.

By the way, for anyone who is interested, I’m planning on moving forward with my previously stated idea in the next six months. I’ll let you know more when I can put together some details.



48 Comments »

Reba Mac has posted her own version of the day with a lot of pictures, better than mine. If you’re looking for another version of this story, feel free to check out hers.

Comment by Snakes on a Blog — August 21, 2006 @ 12:53 am

It’s been a fun ride, and we were all glad to tag along. Thanks for everything, Brian!

Comment by Anna — August 21, 2006 @ 1:01 am

You rock. This place rocks. I’m soo glad the premiere rocked.

Congratulations, and well done. =)

…can’t wait to see final box office tallies

PS — Love the guy with the mustache. Hilarious.

Comment by David — August 21, 2006 @ 1:30 am

Good luck Brian.

Comment by AnyankaBunnyfear — August 21, 2006 @ 2:27 am

OMFG Jewreview.net fucking rocks! I thought I was the only one here who read it!

I’ll email you today brian, I’ll lend a hand with your little project!

Comment by Snakes in Europe — August 21, 2006 @ 3:15 am

Woooo! thanks for the linkage there.

I liked this post a lot. It’s powerful.

And the guy in the orange suit…..I’ll bet he’s thrilled to have been blogged about. I know I am!

Comment by reba mac — August 21, 2006 @ 5:00 am

The guy with the killer mustache is Woody Wittman–he does online movie reviews and gets himself to premieres–someone here posted a link earlier of him getting SLJ to water down his famous line. Here’s another link to his site:

http://datelinehollywood.com/archives/category/Woody

And BTW–Brian–have I told you lately that YOU ROCK!!! :-)

Comment by Armitage112 — August 21, 2006 @ 8:46 am

“Oh my goodness, there are so many darn snakes on this plane!”

Ok, that Woody Wittman guy was pretty funny.

Comment by Snakes on a Blog — August 21, 2006 @ 10:41 am

Brian, you created a lot more content than that one comic. Remember, you got the INTERVIEWS together.

Do you know how much better your interviews were than all the other outlets’ interviews? And do you know how FRICKIN AWESOME it was that we got to submit questions which YOU ASKED David R. Ellis and Samuel L. Jackson? Do you know how awesome it was that you actually asked Ellis my question that compared Snakes on a Plane to The Passion of the Christ? That s*** is bananas!

Interviews from the fans are always more fun than interviews from the press. The fans care about the subject, so they know more about it and ask better questions, and they don’t try to ask pretentious questions.

You were exactly what the community needed; you were the fans’ ambassador into really being part of the movie. They couldn’t send everyone teaser posters; but they sent them to you, and you gave them out to the fans in fun contests. They couldn’t send all the fans to the premiere, but they sent you… and through you, we can experience being there.

Comment by IQpierce — August 21, 2006 @ 10:52 am

You write: ” spent the last eight months of my life blogging about a film called Snakes on a Plane. ” May I ask why?! Pathetic.

Comment by Roy Korbel — August 21, 2006 @ 11:05 am

I have a new favorite blog. Thank you. I love you….not in a gay way.

Comment by Jeffrey Marx — August 21, 2006 @ 11:42 am

Roy Korbel–if you haven’t been here the past 8 months to enjoy this ride, don’t try to tack on at the end and make like you know what you’re talking about. You’re just jealous because of all the hard work Brian did, and that it paid off in spades! Make like a snake, and bite me. :-p

Comment by Armitage112 — August 21, 2006 @ 11:53 am

haha “make like a snake and bite me” never heard that. anway Brian you have done so much for SoaP and even though you dont know me in anyway the work youve done for this site has in fact changed my life. thanx for all your hard work. you deserved to go to the premier.

Comment by Eric Vega — August 21, 2006 @ 12:34 pm

I sat back. Relaxed. Enjoyed the fright. It was a good one. See ya all on the flip side, guys!

Comment by MaccyD — August 21, 2006 @ 12:39 pm

Good stuff, thanks for all the work on this blog!!

Comment by Jake — August 21, 2006 @ 12:53 pm

EricVega–glad you liked it! Made it up myself! ;-)

Anyway, who made that awesome “Thank You” card! That sums it up nicely–wish it was signable–you’d have, like, thousands of signatures all over it! You really do deserve it! :-D

Comment by Armitage112 — August 21, 2006 @ 1:24 pm

http://www.youtube.com/watch?v=3bGv6Ijf1aU

Someone has You Tube-ized THE line…

Comment by chief — August 21, 2006 @ 1:28 pm

As an aside to the news that the box office take wasn’t so “boffo” despite all the web buzz, I just want to point out that this weekend was gorgeous-gorgeous in a lot of spots around the country. August (and Summer itself) is quickly coming to a close. Am I gonna spend a gorgeous August evening in a overly-airconditioned movie theater? Heck no! So not a way to judge web buzz and affect on box office, imho.

Comment by Mary — August 21, 2006 @ 3:03 pm

Thanks For the mention. Wish we could have been there. Maybe we will all meet up at a Comic Con in the future. Congrats.
Snakes On A Plane
Best Picture at the next People’s Choice and MTV Movie Awards.

Comment by Will and Jakob — August 21, 2006 @ 3:52 pm

Now that the movie has been released I had an idea of what you now must do. I know you’ve thought about things involving the DVD release and what not but I’m not sure if this crossed your mind. I think it would be awesome if on the DVD the commentary was David R. Ellis, Samuel L. Jackson, and…The Snakes on a Blog guy. Think about it.

Comment by Maelzo — August 21, 2006 @ 4:04 pm

I’m glad you had a good time at the premiere, and well done on this report. And yes, that Woody Wittman guy at the premiere was pretty funny in that video of his.

Comment by Rare Addict — August 21, 2006 @ 4:12 pm

Would anyone agree that, instead of using the term “the rest, as they say, is history” for describing the effects of this movie, we should now say “The rest, as they say, is snakestory?”

Please someone corroborate this.

Comment by John — August 21, 2006 @ 4:33 pm

Brian and everyone involved with the buzz,

I only started following the buzz properly in early April, so while I missed on the beginning of the whole buzz, I was here for the end. The first thing I downloaded from here? DClugi’s SoaP track! Classic stuff!

When I first read about your quest, I was a little sceptical about it. Your original goal for the site, which was a little self centred, was overshadowed when the site became the one stop shop for everything SoaP, your had cornered the niche in the SoaP market, so to speak!

Over these past few months, I have being entertained by all the fanmade stuff hosted here. From all the fan posters, good and bad, to the fan trailers one of which New Line should have actually used! Of course, there was all the songs and the fact DCLugi is now on many people’s playlists!

New Line, David R Ellis, Samuel L Jackson and of course, everyone else involved with the film have all won the respect of the fans of this film. David R Ellis is now my favourite Director, New Line has restored my faith in Hollywood somewhat and Samuel L Jackson is my new hero! :)

To all the SoaP haters out there: Face it, your actually in the minority! Most reviews I read have being positive. Maybe it is the fact that this is actually a GOOD film is getting to them! It doesn’t matter really, there is ALWAYS haters out there, no matter what it is.

It may have not have set the cinemas on fire on its opening weekend but Word of Mouth will sort that out. That and when the DVD comes out in the winter, it is bond to set rental stores on fire!

I would like to thank you Brian and everyone here for these last few months, you deserved to be at the Premiere very much. Well done to you all and good luck with the future!

Thank You,

Adrian

PS. Brian, if you looking for any Graphic Designer’s for your little future project, your more than welcome to give me a buzz. My e - mail is: nhy@campus.ie

Comment by NHY aka Snakes in a Pub! — August 21, 2006 @ 4:34 pm

You this is jordan, the turban guy from the red carpet. The show you’ll be on is called “The Daily Habit”. It’s on fuel tv. http://www.fuel.tv/dailyhabit I’ll put the interview on youtube as soon as I get it. It will be on this channel:
http://www.youtube.com/user/JordanMorris

(Sorry, I emailed you this info too. I just realized that one could comment on blogs. What a dope, eh?)

Comment by JordanMorris — August 21, 2006 @ 4:37 pm

I heard the the showing was hella awsome! Wish I was there but NNNNNNNNNNNOOOOOOOOOOOO! Still I’m gooing to watch it as many times possible.

Comment by Tim — August 21, 2006 @ 6:20 pm

Thank you so much for all the hard work over the last eight months. You helped make this movie what it is for so many of us. I can’t think of the last time I had so much fun at the movies and it just wouldn’t have been the same without all of the internet build up.

Thanks!

Comment by Shott — August 22, 2006 @ 1:11 am

[...] It worked better for Snakes than it did for the other experiment in fan-based, Internet-driven viral film marketing, Serenity, but unlike that so legendarily difficult to sell film, it also beneffited from a major star and the most impossible to misunderstand premise since The Forty Year-Old Virgin. It still failed to make more than $20 million. The money guys won’t like that. Nevertheless, the Snakes on a Blog guy was happy to be able to write a cheerful post about going to the premiere, but didn’t get to shake hands with Mr. Jackson. I guess it takes at least a $40 million opening weekend before a blogger gets that honor. [...]

Pingback by Forward to Yesterday - Bob Westal Classic Film, Movie, & Television Blog — August 22, 2006 @ 1:19 am

Thanks Brian, Loved every minute of this project, and feel like it was my duty to be the FIRST in the Warren Theatre in Wichita, after I shown them my pictures and played them my audio, they let me be the first into the picture and hooked me up with half off popcorn… so your quest made me a massive $1.50 in concession savings! Look forward to the next project. I personally believe your work has allowed atleast 30-40% of the weekend takings possible!

Box Office Charts From Box Office Mojo, LLC.
1 - Snakes on a Plane New Line Cinema $13,806,311
2 - Talladega Nights: The Ballad of Ricky Bobby Sony Pictures Releasing $13,755,387
3 - World Trade Center Paramount Pictures, United International Pictures $10,901,350
4 - Step Up Buena Vista Pictures Distribution $10,157,605
5 - Accepted Universal Pictures Distribution $10,023,835

Comment by Juicer Junkie Mediatration — August 22, 2006 @ 8:42 am

To comment on the Box Office, Titanic also started out slow, VERY slow…it was word of mouth that propelled it into what we know today. I think SOAP will be in theaters a while, it will have a steady rise and WILL break 100 million. Give it time, word of mouth is spreading.

Comment by Snakes in Europe — August 22, 2006 @ 11:12 am

I’m very disappointed in SoaP’s box office. Underline and bold very. That’s all I have to say about that.

Other than that disappointment, let me say that the journey has been fun and it’s a damn shame we probably won’t be able to do it again, a sequel looks a lot less likely today than it did last week around this time. Still, it was an awesome experience hootin’ and hollerin’ in the theater, it’s just too bad more couldn’t have partook in it.

Comment by Snakes on a Snake — August 22, 2006 @ 1:32 pm

Here’s the video of David Ellis introducing the film. Sadly, the sound and video quality of my Treo were limited.

Comment by Snakes on a Blog — August 22, 2006 @ 2:10 pm

Not good or bad, but dull? You mean kind of like Superman?

You’re certainly welcome, Brian, but I thank YOU for getting my crappy flash movie on national telivision. I’m only dissapointed I didn’t get to see you at Comic-Con (where were you?).

Hey Roy Korbel–May I ask WHY you bothered posting here in the first place? Pathetic. YOU DESERVE TO DIE, AND I HOPE YOU BURN IN HELL.

Comment by irrelivent — August 22, 2006 @ 3:53 pm

I flew to the uk to see this film and was so thankful that it was actually fun. It also came out on my friday so it was quite possibly the best birthday ever. Thanks Brian for all you have done, I especially love how you havn’t let the attention make you do crazy stuff to get more fame and have consisted to be profesional and give us exactly what we wanted…easily accessible daily SoaP news.

I have to say though, its really annoying coming back to a country that is not due to have SoaP until september 28th! (Netherlands). Its only been a matter of days and already youtube is showing key clips from the film! By the time my workmates see the film everything is going to be spoiled for them. Thank god I risked flying abroad to see this film. BOOOOOOO new line!! (unless theres some legit reason as to why its not possible to do a worldwide launch?)

Comment by capone — August 22, 2006 @ 4:57 pm

A nice video, Brian. Though the sound was a little hard to hear at first, I was able to turn the volume on my computer up fairly high. Hehe…

Comment by Rare Addict — August 22, 2006 @ 5:26 pm

Apparently, someone released two actual snakes during one of the screenings Friday: http://www.msnbc.msn.com/id/14472142/

On one hand that’s funny as shit, on the other hand, that’s pretty dangerous.

Comment by Snakes on a Snake — August 22, 2006 @ 8:17 pm

wheres the blog on snakes disappointng box office? i’m shattered it only did 13.8 million it deserved to open to atleast 30 mil

Comment by hierohero — August 22, 2006 @ 8:42 pm

Snakes on a Snake–I see why that happened–it took place at an AMC theater, and according to FirstShowing.net, who tried to organize “How To Throw Your Own Damn Snakes on a Plane Midnight Party!” :

“AMC has disapproved of ALL events occurring and does not support this experience.”

Apparently, a disgruntled fan was venting. Does NOT make us look good, IMHO.

http://tinyurl.com/gqkqr

Comment by Armitage112 — August 22, 2006 @ 8:54 pm

Would it be alright if I added you to the “Hero’s” section of my myspace?

Dude, seriously, all kidding aside, you are without a doubt, THE BEST INTERNET CELEBRITY OUT THERE.

You helped us all out.
The best you can.

You’re my hero, man.

And don’t be suprised if you’re on my myspace. :-)
-Cheezer

Comment by Cheezer — August 22, 2006 @ 10:11 pm

wow i thought I was the only one who flew to the UK to see SOAP! Im glad I’m not the only insane one out there!

Comment by Snakes in Europe — August 23, 2006 @ 3:43 am

Seriously, I love this blog. You inspired me to write my own review on the film too! Well, a review of my experience, I should say.

Smootches!

Comment by Jeffrey Marx — August 23, 2006 @ 9:39 am

Thank for a great blog about the greatest movie. I’m surprised it only made 15 million dollars at the box office opening weekend, so I decided to make a little rant about it and plea to other countries to make Snakes on a Plane the number one film in America

http://www.youtube.com/watch?v=AXaPhwGXGjY

Comment by Theo Nowicki — August 23, 2006 @ 12:50 pm

Dear Brian and all Soap fans - If, like me, you are pissed off at the press claims that Snakes “is a disapointment” at the box office - (even though it was #1 and made over 15 million!!!!!)and that “internet fans cannot create/make/impact a movie” then PLEASE let’s prove them wrong - let’s all go see it again! You know it’s 100 minutes of sheer fun -if Snakes can be #1 at the box office a second week, we’ll prove all the petty critics wrong. Let’s help Snakes have legssssssssssssss!!!!

Comment by Betsy Berenson — August 23, 2006 @ 7:25 pm

I asked a question on the music part of this blog,, however it was removed so wat is up with that?

Comment by A. G. Nels — August 23, 2006 @ 11:39 pm

[...] It’s true. And it certainly worked out to my benefit. However, after the movie opened and people were disappointed by the box office numbers, I had intense, but inexplicable, feelings of guilt. Clearly it’s not my fault the movie did less well than they had hoped it would do, and I had no real bearing on its financial outcome (nor had I ever tried to have any bearing on it), but yet I was somehow linked to this film. It’s success would have been my success. It’s failure turned out to be my failure. [...]

Pingback by Snakes on a Blog » Snakes in the New York Times Magazine — November 12, 2006 @ 6:27 pm

GET OVER IT! LOSER! Do you think Hollywood accountants are spending half the time your are wringing your hands over this stupidity? No, they’ve moved on. And you should too.

Comment by Roy Korbel — November 25, 2006 @ 9:26 pm

??? Odd.

Comment by Snakes on a Blog — November 25, 2006 @ 10:22 pm

I don’t even know,fellow!) continued to write in the same vein, it is interesting people!

Comment by edgestats — November 4, 2008 @ 11:28 am


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Snakes on a What?
Snakes on a Blog documents my quest to attend the Hollywood premiere of Snakes on a Plane. If I'm really lucky, this blog will do more than just document the quest, it will aid it. Read my first and second pleas.

If you want to learn more about Snakes on a Plane, start at the beginning of January and read up.

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Quotes
"See, I will send venomous snakes among you, vipers that cannot be charmed, and they will bite you..."
                 - Jeremiah 8:17

"That's great, it starts with an earthquake, birds and snakes, an aeroplane..."
                 - Michael Stipe, REM

"Enough is enough, I've had it with these snakes."
                 - Samuel L. Jackson