If this if your first visit to Snakes on a Blog, you can feel free to skip this lenghty written brain-storming session and skip to the more fun stuff below. If you’re a long time reader, I’d appreciate your advice on the following idea:
I’ve been asked a number of times what I would do with this site once the movie comes out. I generally gave some answer about leaving the site up as a digital museum and made a few quips about DVD releases and sequels. Over the last few days, however, I have begun to wonder if this site couldn’t be something more. I have an idea, and I’m interested in hearing your opinions. A lot of you have been with me on this for a long time, so I’d value your insights.
There were two things that made Snakes on a Plane (and specifically this website) a success. The first was its ‘viral’ nature. Everything having to do with SoaP was catchy, and people were interested in sharing it. Every reporter asks me if this is something that can be reproduced in the future by new movies, and I always tell them that it can’t be. Something is ‘viral’ when it’s organically entertaining. That cannot be manufactured, it can only be found. A few people have asked to hire me to create another “Snakes on a Plane” wave of attention for their project, and I’ve given them the same basic answer: what they want to recreate cannot be recreated.
But there’s a second aspect to this story that is relevant to what made Snakes on a Blog a success. That aspect is the deluge and cataloguing of fan-generated content. When people become interested in a film, they turn to creativity to show their attachment and often create pieces of art. For Snakes on a Plane I’ve been calling it fan graphics, fan songs, fan clothing, fan comics and fan videos… but these things are not Snakes on a Plane specific. Other movies have had fans dedicated to creating and sharing content based on the film.
This content creation has traditionally happened in a number of ways spread thinly across the net. What if Snakes on a Blog took on the role of tracking this new phenomenon and cataloguing EVERYTHING that was produced by fans of film and television? As far as I can tell, this is something that nobody is currently doing. There are a lot of websites dedicated to film, but nobody is dedicated to tracking and maintaining collections of fan made content.
This concept is something that’s new for Hollywood. Even New Line, I’ve heard, was initially conflicted over how to approach the creation of quasi-original content by fans. Studios in the past have threatened Harry Potter fans, Star Wars fans and Transformers fans with lawsuits over fan-generated content. But this is, perhaps, the wave of the future and it’s something they’re going to have to learn how to deal with. It would be interesting to try to grab onto this concept as it’s cresting.
Does this seem like something you would be interested in? Would you enjoy a centralized clearing house for every Brokeback Mountain parody? Every riff on Kevin Smith? Every Harry Pothead cartoon? Everything generated by fans across the media realm, organized by film/tv show and easy to access?
Now this would be a step forward for me. If I were going to do this, it would have to make at least enough money to pay for itself. There would be some ads… this would be a real project. Who’s got ideas, critiques, advice? Hate mail?

keep to snakes on a plane dude.. it was a one time phenomenon theres no need to start catalogueing all fan made content..