Esquire has a piece titled “The Snakes on a Plane Problem: The tragedy of the best titled movie in the history of film” where the author laments that the film is
like the Wikipedia version of a movie… if Snakes on a Plane is a commercial success (which seems wholly plausible), this brand of choose-your-own-adventure filmmaking is going to become a model. And that model will be terrible…
The Church of the Customer Blog has a well reasoned rebuttal. So does crazymonk.

Some good points.
The way I see it is this. Soap WILL GET THE No1 spot and make alot of money and other studios WILL want to jump on the bandwagon. Is this really that bad?
I actually think its going to be hillarious if studios try to copy. They simply won’t suceed just by giving it a silly title, no matter how silly they need to find a new way of getting attention. The funny thing is you just know there will be studios coming up with silly names with men in suits awaiting audiences to go ‘Omg…”Time traveling samuri bears, thats CRAZY!!” (I’m sure no studio would stoop as low as to do another blank on a blank)
I wouldn’t mind seeing “Time traveling samuri bears”…but ONLY (and I bet many studios don’t get this bit…) if the film is done seriously as is SoaP and not make it a full on comedy.
Who cares if studios want to waste their money making lame soap rip offs? Its not going to stop the likes of Memento coming out is it?